Who i amMy name is Valerichi and I am a 21-years old Belgian fashion addict, coffee lover, creative soul and marketing student who loves discovering new trends and minimalistic designs! TOLEDANO is a creative platform based on own pictures, experiences and stories.
Based in the most creative city from Belgium, Antwerp. |
HistoryAs an art enthousiast and a lover of Surrealism I first decided to use our Belgian Proud René Magritte as inspiration for my brand name. Ceci n'est pas de style (my first choise of blogname) is inspired on his most famous work Ceci n'est pas une pipe. Orginally from a series of surrealist oil paintings La trahison des images, the presentation of the betrayal.
Also in the advertising industry all over the world in the past René Magritte's work was used often as strategy for publicity. I connect this with deception of a lot of publicity and advertising posters nowadays. As a marketing student I find this a very interesting part of advertising. After all.. I wanted a more simple and fixed brand name who would be easy to remember. I came up with TOLEDANO after my father's last name: Toledo. This is a beautiful and romantic city situated in Spain, so I ended up having my inspiration from there. I like the mistery behind the name, it doesn't reveal a lot on it's own and that's why i chose it. If I hear the word Toledano I get curious and want to know more. TOLEDANO is finally also as simple and as minimalism I want to keep this blog. Hope you guys enjoy! xoxo |